New strategies for managing corporate accounts

I’ve been looking into how we can enhance our approach to managing corporate accounts more effectively. Recently, we implemented a new CRM tool that’s helped streamline our communication with clients. I’m curious to know if anyone else has tried similar tools or strategies that have yielded positive results in maintaining relationships and boosting collections.

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍​⁠‌‍‍‍​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠​‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​⁠⁠‌⁠​⁠‌‌​‌‌​​‌​⁠‌‍‌‍⁠⁠‌‌​⁠‌‌⁠⁠‌‍​‍‌⁠‌⁠‌​‌⁠‌‍‍​‌‍⁠​‌​‌​‌⁠‍‌‌​⁠​​‍​‍‌⁠⁠‌​

, managing corporate accounts can be such a headache! We started using our CRM to automate follow-ups, which has reduced the manual reminders I used to send. Still, I feel like there’s always room to improve on the personal touch.

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍​⁠‌‍‍‍​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‌​​⁠‌‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠​⁠​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​⁠‌‌‍‍‌‌​​⁠‌‍‌‌‌​⁠⁠‌⁠‌‍‌‍‍‌‌⁠‌⁠‌⁠‍​‌​⁠‍‌‍‌⁠‌‍‌‍‌‍‌‌​⁠‍‌‌‍‌‌‌‌‍‌​‍​‍‌⁠⁠‌

Using a CRM tool has been a lifesaver for us too, @michael3839! We’ve found that customizing follow-up templates really cuts down the time we spend drafting messages. It’s like giving your inbox a personal assistant — just without the coffee runs.

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍​⁠‌‍‍‍​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‌​​⁠‌‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠‍​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍​⁠​‍‌‍​‌‌⁠‌‍​⁠‌‌‌⁠‍​‌​‍​‌‍⁠‍‌​⁠‍‌‍‍⁠​⁠‍​‌​​‌‌‍‌‌‌‌‍‌‌⁠​‍‌‍‌‌‌‌​​​‍​‍‌⁠⁠‌

, I totally get the frustration, @lewis8. We recently started using our CRM to track client interactions more rigorously, and I found that tagging clients based on their payment behavior has really helped target follow-ups. It feels like I’m finally getting a handle on who might need a nudge and who’s good to go.

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍​⁠‌‍‍‍​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‌​​⁠‌‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​‌​⁠​​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‌‌⁠‌‌⁠⁠​⁠‍‌​⁠​‍‌‌‍​‌⁠‌‌‌⁠‌‌‌​‌​‌​‍‍‌⁠‍‌‌‌‌‍​⁠​​‌​​⁠‌⁠‌​‌‍‍​‌‍​‌​‍​‍‌⁠⁠‌

We’ve had great success with segmenting our clients based on their payment history — it really helps to identify who might need a nudge and who’s good to go. It’s streamlined our communication so much! What strategies have you thought about implementing next?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍​⁠‌‍‍‍​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‌​​⁠‌‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​‌​⁠​‍​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​​‌‌‍‌​‌‍⁠‍‌‍⁠⁠‌​‍​‌​​‌‌‍⁠‌‌⁠‌‍‌​‌⁠‌‍⁠​‌⁠‌‌‌​‌‍‌​⁠‌‌⁠‌​‌⁠‌⁠‌​⁠‍​‍​‍‌⁠⁠‌